Ecommerce Must Have Elements

Online Marketplaces Clear logo

A clear and remarkable logo is a business card for both startup shops and branded stores. When it comes to online shopping, a recognizable logo is is a reassuring symbol and an element of trust of the company or organization.

Promotions, deals and free shipping

People usually decide very quickly whether they like a website or not; that’s why you should grab their interest in a matter of seconds upon their entry to the site; otherwise, they will just find some other shop with a more attractive home page.

Nothing attracts better and faster than shopping deals. Millions of people lose their minds during sales and discounted periods and buy anything at slashed prices just because it’s on sale. Some customers are attracted by free shipping, some by the significant markdowns — but almost everybody is interested in one kind of promo or another. Thus, discounts and exclusive deals are usually the first things that website visitors look for. Alluring promises and unique prices stimulate visitors to spend, spend, spend.

It makes sense to position eye-catching banners with discount offers on the upper part of the home page of an online store.

Latest news, top or most popular products

When there is news, a sales period, or upcoming events that buyers should know about the product, the home page is the best place to house them.

Do not make it too hard for buyers to find exclusive deals and hot prices. Moreover, recurring customers will more likely look through several ‘new’ items on sale rather than spend half an hour browsing through the full inventory for something new and trendy.

Brand name products

It’s not always possible to predict what the next customer will be looking for, but it doesn’t mean that you should place all your products directly on the home page.

What you can do is have the most eye-catching and interesting offers readily accessible. This trick makes a huge difference for retailers who have a huge product catalog.

If you have branded goods on sale, then display them upfront. It’s a great attention-grabber, especially with first-time visitors who don’t know what exactly they are looking for. Moreover, there are many large retailers that provide an opportunity to ‘shop by brands’. Customers can find what they need through more targeted and effective channels like those practiced in the following websites.

Shopping cart, login box and search box

The shopping cart, login box, and search box features are usually placed together at every eCommerce site. It’s almost impossible to imagine a store without a shopping-cart function included. The most popular shopping cart icon is a simple basket, so it makes sense to choose something similar to your site.

Many stores also provide their customers with private accounts where it’s possible to check all their previous and current orders. Every customer who signs up can choose a personal login and password for further access. Besides, owners of such accounts can receive special discount offers from the store owners and participate in different promotions or sales.

If your online store offers a wide variety of SKUs, then the search box is a must-have. This will also prove popular with customers who demand a specific product that they just need to locate from your online store to make their order.